A responsive email campaign was targeted to a refined list of investors and owner/occupier database resulting in a high level of opens, clicks and enquiries within 24 hours of the eDM being sent.
Opens: 502 (37.16%)
Clicks: 79 (0.96%)
Property video featuring ground footage of the site and agent on camera. This was promoted via eDM.
Views during campaign - 149
The sale price was $591,000 which was $61,000 over the reserve. Matt O'Dea was the auctioneer and there were multiple strong bidders.