A responsive email campaign was targeted to a refined list of investors and owner/occupier database resulting in a high level of opens, clicks and enquiries within 24 hours of the eDM being sent.
Opens: 1,472 (47%)
Clicks: 400 (12.77%)
Property video featuring ground footage of the site and agent on camera. This was promoted via eDM.
Views during campaign - 362
The sale price was $720,000 which was $110,000 over the reserve. Matt O'Dea was the auctioneer today and there were multiple strong bidders. The successful purchaser in the end was an owner occupier, who will expand his asbestos removal business into this location.