Sold
2-4 Gloucester Avenue, BERWICK
The Campaign
We recommended the following package to market the property and deliver the best results, factoring the client's budget.
- Print advertising
- Online advertising
- Brochure
- Information memorandum
- Custom board
- Video
- Photography
- Email campaign
- Property Preview
Video
Property video featuring ground and aerial footage of the site and agent on camera. This was promoted via social media and eDM.
Views during campaign - 366
eDM
A responsive email campaign was targeted to a refined investor database resulting in a high level of opens, clicks and enquiries within 24 hours of the eDM being sent.
Recipients: 2,045
Opens: 560 (27%)
Clicks: 81 (4%)
Brochure
Print Advertising
Information Memorandum
Online advertising
Commercial View
Views: 253
Phone reveal: 31
Real Commercial
Views: 1,475
Enquiries: 54
Commercial Real Estate
Views: 398
Enquiries: 8
The Result
The campaign generated a high level of enquiry, however the four expressions did not meet the client’s expectations. The property was re-marketed as a private treaty sale with an updated video and collateral, resulting in a successful sale to a private buyer. Equated to a 6.2% net effective yield Agents: Matt O'Dea & Matt Rice
Sale Details
- 12th May 2016
- $2,800,000
- 4 Expressions of interest