Drone video featuring ground and aerial footage of the site and agent on camera. This was promoted via social media and eDM.
Views during campaign - 60
Tangible print collateral and signage providing information and visual impact
The Property Preview is Facey’s property magazine. The magazine is published online via the Facey website, Issuu, social media and a responsive edm and is also printed/distributed to areas where the feature properties are located.
Opens: 5,455 (27%)
Clicks: 1,264 (6%)
Issuu (online magazine publishing platform)
Facebook boosted post
LinkedIn text ads
An above average eDM result contributed to a high level of enquiry for this property. Interest was boosted by new campaign items such as video and the Property Preview magazine. The property sold a week after EOI close. Agents: Mark Bond & Colin Tarlamis The campaign also included a saturation of large quarter page print ads in The Age Saturday and Wednesday papers and an eDM to a targeted database which generated a significant number of enquiry and video views.