Sold
17-18 Carl Court, HALLAM
The Campaign
- Print advertising
- Online advertising
- Information memorandum
- Custom board
- Video
- Photography
- Email campaign
- Property Preview
Video
Drone video featuring ground and aerial footage of the site and agent on camera. This was promoted via social media and eDM.
Views during campaign - 60
Print collateral
Tangible print collateral and signage providing information and visual impact
- Brochure
- Information memorandum
- On site board
Property Preview
The Property Preview is Facey’s property magazine. The magazine is published online via the Facey website, Issuu, social media and a responsive edm and is also printed/distributed to areas where the feature properties are located.
November Edition
eDM
Database: 20,068
Opens: 5,455 (27%)
Clicks: 1,264 (6%)
Issuu (online magazine publishing platform)
Reads: 1,501
Clicks: 115
Social media
Facebook boosted post
Reach: 2,450
Engagements: 40
LinkedIn text ads
Impressions: 454
Clicks: 5
Online Advertising
The Result
An above average eDM result contributed to a high level of enquiry for this property. Interest was boosted by new campaign items such as video and the Property Preview magazine. The property sold a week after EOI close. Agents: Mark Bond & Colin Tarlamis The campaign also included a saturation of large quarter page print ads in The Age Saturday and Wednesday papers and an eDM to a targeted database which generated a significant number of enquiry and video views.
Sale Details
- 18th November 2015
- $1,505,000
- 156 Enquiries, 3 Expressions of interest