SOLD

1485 South Gippsland Highway & 1-4, 13-27 & 29 Cameron Street, Cranbourne

The Campaign

 

  • Online advertising
  • Information Memorandum
  • Newspaper Advertising
  • Brochures
  • Signage
  • Property & Drone Video
  • Photography
  • Email campaign
  • Property preview magazine 
  • Social media advertising

eDM

 

A responsive email campaign was targeted to a refined tenant and owner database resulting in a high level of opens, clicks and enquiries within 24 hours of the eDM being sent. 

 

Recipients: 1, 967

Opens: 584 (29.69"%)

Clicks: 81 (4.11%)

 

Social Media

Facebook:

Link clicks: 207

reach: 8,712

 

LinkedIn:

Impressions: 11,401

Clicks: 37

Engagement: 2.31%

Video

 

Property video featuring ground footage of the site and agent on camera. This was promoted via social media and eDM. 

 

Views during campaign - 158

1485 South Gippsland Highway, Cranbourne

As a result of an innovative digital marketing campaign targeted at the developer market, this well-positioned investment property was sold for $1,770,000 to a keen private developer.

Sale Details

  • 21st June, 2017
  • $1,770,000
  • Public Tender

29 Cameron Street, Cranbourne

Following a targeted online and print campaign, the property was sold by public tender to a private investor.

Sale Details

  • 21st June, 2016
  • $700,000
  • Public Tender

1/13-27 Cameron Street, Cranbourne

This print and online campaign generated great enquiry from a niche developer audience, resulting in a successful sale to a private developer who also purchased several adjoining properties.

Sale Details

  • 21st June, 2017
  • $326,000
  • Public Tender

2/13-27 Cameron Street, Cranbourne

This multifaceted campaign was run in conjunction with a number of adjoining properties, attracting interest from investors and developers, resulting in a successful sale to a private developer.

Sale Details

  • 21st June, 2017
  • $291,000
  • Public Tender

3 & 4/13-27 Cameron Street, Cranbourne

The property was sold to a private developer with a fantastic yield of 6.4%.

Sale Details

  • 21st June, 2017
  • $565,000
  • Public Tender
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