Sold

1/3 Hammel Court, HALLAM

The Campaign

 

We recommended the following package to market the property and deliver the best results, factoring the client's budget.

 

  • Print advertising
  • Online advertising
  • Custom board
  • Video
  • Photography
  • Email campaign
  • Property Preview

Video

 

Drone video featuring ground and aerial footage of the site and agent on camera. This was promoted via social media and eDM. 

 

Views during campaign - 61

Property Preview

 

The Property Preview is Facey’s property magazine. The magazine is published online via the Facey website, Issuu, social media and a responsive edm and is also printed/distributed to areas where the feature properties are located.



November Edition

eDM
Database: 20,068
Opens: 5,455 (27%)
Clicks: 1,264 (6%)

Issuu (online magazine publishing platform)
Reads: 1,501
Clicks: 115

 

Social media

Facebook boosted post
Reach: 2,450
Engagements: 40

LinkedIn text ads
Impressions: 454
Clicks: 5

Print advertising

 

The Age (Saturday)
Section: Business Day
Ad size: T21
Insertion dates: 21st October

eDM

 

On Site Board

Online Advertising

The Result

This cost effective campaign achieved the optimum result while keeping in the client’s budget. The multi-channel campaign hit the target market from a number of angles including online listings, print advertising, video, social media, signage, and email.  The property sold for $15,000 over the reserve price after a competitive auction. Agents: Mark Bond & Colin Tarlamis

Sale Details

  • 12th November 2015
  • $590,000 ($15,000 over reserve)
  • 199 Enquiries, 4 Bids
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