We recommended the following package to market the property and deliver the best results, factoring the client's budget.
Drone video featuring ground and aerial footage of the site and agent on camera. This was promoted via social media and eDM.
Views during campaign - 61
The Property Preview is Facey’s property magazine. The magazine is published online via the Facey website, Issuu, social media and a responsive edm and is also printed/distributed to areas where the feature properties are located.
Opens: 5,455 (27%)
Clicks: 1,264 (6%)
Issuu (online magazine publishing platform)
Facebook boosted post
LinkedIn text ads
The Age (Saturday)
Section: Business Day
Ad size: T21
Insertion dates: 21st October
On Site Board
This cost effective campaign achieved the optimum result while keeping in the client’s budget. The multi-channel campaign hit the target market from a number of angles including online listings, print advertising, video, social media, signage, and email. The property sold for $15,000 over the reserve price after a competitive auction. Agents: Mark Bond & Colin Tarlamis