Sold
1/3 Hammel Court, HALLAM
The Campaign
We recommended the following package to market the property and deliver the best results, factoring the client's budget.
- Print advertising
- Online advertising
- Custom board
- Video
- Photography
- Email campaign
- Property Preview
Video
Drone video featuring ground and aerial footage of the site and agent on camera. This was promoted via social media and eDM.
Views during campaign - 61
Property Preview
The Property Preview is Facey’s property magazine. The magazine is published online via the Facey website, Issuu, social media and a responsive edm and is also printed/distributed to areas where the feature properties are located.
November Edition
eDM
Database: 20,068
Opens: 5,455 (27%)
Clicks: 1,264 (6%)
Issuu (online magazine publishing platform)
Reads: 1,501
Clicks: 115
Social media
Facebook boosted post
Reach: 2,450
Engagements: 40
LinkedIn text ads
Impressions: 454
Clicks: 5
Print advertising
The Age (Saturday)
Section: Business Day
Ad size: T21
Insertion dates: 21st October
eDM
On Site Board
Online Advertising
The Result
This cost effective campaign achieved the optimum result while keeping in the client’s budget. The multi-channel campaign hit the target market from a number of angles including online listings, print advertising, video, social media, signage, and email. The property sold for $15,000 over the reserve price after a competitive auction. Agents: Mark Bond & Colin Tarlamis
Sale Details
- 12th November 2015
- $590,000 ($15,000 over reserve)
- 199 Enquiries, 4 Bids