2016 REIV AWARD WINNER - Office site - best sales campaign (budget under $20,000)

The Campaign

 

We recommended the premium package to market the property and deliver the best results factoring in the client’s budget.

 

• Print advertising
• Online advertising
• Brochure
• Information memorandum
• Custom board
• Video
• Photography
• Email campaign
• Property Preview

eDM

 

A responsive email campaign was targeted to a refined investor database resulting in a high level of opens, clicks and enquiries within 24 hours of the eDM being sent. 

 

Recipients: 1,355

Opens: 614 (45%)

Clicks: 85 (6%)

Print advertising

 

The Age (Saturday)
Section: Business Day
Ad size: T21 
Insertion dates: 9th April, 16th April

 

Dandenong Journal (Monday)
Section: Star News Real Estate
Ad size: Half page 
Insertion dates: 18th April, 25th April

 

Berwick News (Thursday)
Section: Star News Real Estate
Ad size: Half page 
Insertion dates: 14th April

 

Cranbourne News (Thursday)
Section: Star News Real Estate
Ad size: Half page 
Insertion dates: 14th April

 

Property Preview

 

The Property Preview is Facey’s property magazine. The magazine is published online via the Facey website, Issuu, social media and a responsive edm and is also printed/distributed to areas where the feature properties are located.

March edition

Print
Distribution: 5,021
Suburbs targeted: Dandenong, Dandenong South, Pakenham

eDM
Database: 19,076
Opens: 5,916 (31%)
Clicks: 1,290 (6%)

Issuu (online magazine publishing platform)
Reads: 1,054
Clicks: 54

 
Social media

Facebook boosted post
Reach: 1,184
Post clicks: 5

LinkedIn text ads
Impressions: 1,007
Clicks: 9

Online Advertising