Sold

2-4 Gloucester Avenue, BERWICK

The Campaign

 

We recommended the following package to market the property and deliver the best results, factoring the client's budget.

 

  • Print advertising
  • Online advertising
  • Brochure
  • Information memorandum
  • Custom board
  • Video
  • Photography
  • Email campaign
  • Property Preview

Video

 

Property video featuring ground and aerial footage of the site and agent on camera. This was promoted via social media and eDM.

 

Views during campaign - 366

eDM

 

A responsive email campaign was targeted to a refined investor database resulting in a high level of opens, clicks and enquiries within 24 hours of the eDM being sent. 

 

Recipients: 2,045

Opens: 560 (27%)

Clicks: 81 (4%)

Brochure

Brochure

Print Advertising

Print Advertising

Information Memorandum

Information Memorandum

Online advertising

 

Commercial View
Views: 253
Phone reveal: 31

 

 

 

Real Commercial
Views: 1,475
Enquiries: 54

 

 

 

Commercial Real Estate
Views: 398
Enquiries: 8

The Result

The campaign generated a high level of enquiry, however the four expressions did not meet the client’s expectations. The property was re-marketed as a private treaty sale with an updated video and collateral, resulting in a successful sale to a private buyer. Equated to a 6.2% net effective yield Agents: Matt O'Dea & Matt Rice

Sale Details

  • 12th May 2016
  • $2,800,000
  • 4 Expressions of interest
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