Sold

17-18 Carl Court, HALLAM

The Campaign

 

  • Print advertising
  • Online advertising
  • Information memorandum
  • Custom board
  • Video
  • Photography
  • Email campaign
  • Property Preview

Video

 

Drone video featuring ground and aerial footage of the site and agent on camera. This was promoted via social media and eDM. 

 

Views during campaign - 60

Print collateral

Tangible print collateral and signage providing information and visual impact

 

  • Brochure
  • Information memorandum
  • On site board

     

Property Preview

The Property Preview is Facey’s property magazine. The magazine is published online via the Facey website, Issuu, social media and a responsive edm and is also printed/distributed to areas where the feature properties are located.


November Edition

eDM
Database: 20,068
Opens: 5,455 (27%)
Clicks: 1,264 (6%)

Issuu (online magazine publishing platform)
Reads: 1,501
Clicks: 115

 

Social media

Facebook boosted post
Reach: 2,450
Engagements: 40

LinkedIn text ads
Impressions: 454
Clicks: 5

Online Advertising

The Result

An above average eDM result contributed to a high level of enquiry for this property. Interest was boosted by new campaign items such as video and the Property Preview magazine. The property sold a week after EOI close. Agents: Mark Bond & Colin Tarlamis The campaign also included a saturation of large quarter page print ads in The Age Saturday and Wednesday papers and an eDM to a targeted database which generated a significant number of enquiry and video views.

Sale Details

  • 18th November 2015
  • $1,505,000
  • 156 Enquiries, 3 Expressions of interest
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